The Best Marketing Trends 2020

Dubai and the UAE, Is Not Just A Business Destination

The Best Marketing Trends 2020

I just returned from a business trip to the UAE where I presented our Digital Marketing franchise opportunity to many people in Abu Dhabi and Dubai. This was my first visit to the UAE and I suspect it will not be my last. 80% of the population in the UAE is from other countries. Most of the Emirates’ “locals” are living in Al Ain, which is a jewel of a location in the UAE. The UAE is not likely a vacation location that most North Americans first think of when planning a trip. My flight via Emirates a380 Airbus was 12 to 13 hours so it can make for a long day of travel. However, it is worth it.

With the creation of more public beaches and Dubai servicing mostly an international population there is an abundance of places to see and entertainment to be had. When you leave Dubai to Abu Dhabi and Al Ain then a more conservative life is expected and also appreciated by the people who live there raising their family. Essentially, there is a little something for everybody. Although construction starts have stopped and Real Estate in Dubai is a questionable investment these days, unless you have the cash, businesses are doing great. The UAE is a great place for Digital Marketing services with high growth but is also a great place to visit and meet the people. I will be back!

By the way, if you like the heat, 40 degrees Celsius or higher, then the end of summer is your choice. If you prefer more reasonable temperatures, 28 degrees or lower, then consider October, November and April as the ideal months of the year. Of course, the hotter months mean more competitive pricing on hotels.

When you do visit the UAE get to know all the people. The locals are very friendly and from what I experienced firsthand, the ex-patriots living there who reached out to the local community they are now part of the families. Many ex-pats have not done this and choose to live and work amongst themselves. The locals are conservative and tend not to reach out to you but generally are very receptive when you reach out to them in friendship. Get to know the local history, culture and acceptable practice of greeting and meeting people so not to offend. They will respect those who respect them. Makes sense to me. For example, never extend your hand to a woman unless she has offered hers to you first. If she does, then this is a great compliment of how she trusts and even respects you to make this gesture.

Happy travels!